SnerpaPower

Challenge:
SnerpaPower, an innovative deep-tech scale-up founded by visionary entrepreneurs Íris and Eyrún in Iceland, enables power-intensive industries to operate more sustainably. Their software solutions address the critical need for energy efficiency in an evolving industrial landscape. However, their brand identity and communication strategies needed to reflect the full potential of their technological innovations and resonate with both current and future clients, and so a brand refresh was needed.

‍

Solution:
We embarked on a comprehensive rebranding process to reposition SnerpaPower in the competitive and fast-paced world of sustainable energy solutions. Our approach was grounded in a deep understanding of the company's technology and its significance to the industry. By collaborating closely with the founders, we put complex technical concepts into clear messaging and visual assets that speaks to a diverse audience.

‍

Execution:
The rebranding involved a complete overhaul of SnerpaPower’s brand identity, messaging, and digital presence.
Key elements included:

• Crafting a visual identity that conveys innovation, trust, and sustainability.
• Creating a tone of voice framework that highlights the company’s value proposition and technological leadership in sustainable energy.
• Redesigning the website to create a smooth user experience, ensuring the brand's story and narrative is properly communicated to all target audiences.

‍

Outcome:
The new SnerpaPower brand now effectively communicates their expertise in the energy sector, empowering them to forge stronger connections with clients, partners, and stakeholders. The updated brand identity and website clearly position SnerpaPower as a leader in providing innovative solutions for a sustainable future.

‍