Zenfit Rebrand

Following its acquisition by Lenus in 2021, Zenfit required an updated visual identity and strategic repositioning to align with its evolving mission.

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Working closely with the talented team at Zenfit, we embarked on a journey to redefine the brand, targeting the mid-market segment. Our primary objective was to craft a brand that fosters healthier futures by integrating cutting-edge software, data, and the expertise of world-class coaches into a seamless, holistic experience for both coaches and their clients.

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The result is a vibrant, modern aesthetic that perfectly aligns with Zenfit's new positioning as a leader in holistic health. We launched the rebrand with the 'Zenfit Heroes' campaign, celebrating the remarkable achievements of coaches who have empowered their clients using Zenfit. The results from the rebrand so far; Improved conversion rate on the platform, lowered the time from trial to subscriber and improved click-through rate on emails

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A comprehensive product redesign was also undertaken, which will be detailed in an upcoming case study.

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